With Social Media becoming so busy, like a hurricane of info out there every day, and many emails are yelling sell sell sell and they don’t influence at all. They have high bounce rates. Our strategy is to use email marketing to keep our clients informed about changes in social media, tips to build their business and fun things like wine recommendations and recipes. Adding value in today’s market is so important. We don’t want to just impress our clients, we want to astonish them, and have them say WOW! Giving them ore than they would ever expect. Constant contact is our GO TO resource that we recommend to clients for email marketing, and that we also set up our all-inclusive clients with.” Kimberly Allison, Director + CEO of Marketing Rx Inc.
Small businesses and nonprofits using Constant Contact’s email marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following during 2016:
· Level of engagement with email campaigns
· Open, bounce, and click-through rates
· Use of social sharing features
· Use of mailing list sign-up tools
· Use of reporting tools
“Email marketing continues to deliver the highest returns of any marketing channel. Yet its ability to engage customers, drive awareness, boost sales, and increase donations isn’t always a given. It requires a balance of best practices and relevant content delivered through a powerful email marketing engine,” said Jamie Waldinger, Senior Director Corporate Development & Strategy, Constant Contact. “This year’s All Stars embody that balance and we laudMarketing Rx achievements with this All Star Award.”
About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. For more information, visit: www.constantcontact.com.
About Endurance International Group
Endurance International Group (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs more than 4,000 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.
Constant Contact and the Constant Contact logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other Constant Contact brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.
Kimberly Allison – CEO + Director